Remembering through Retro TV and Cinema: Mad Men as Televisual Memorial to 60s America

Debarchana Baruah


This article examines ways in which some contemporary American television and cinema set in the 1950s and 1960s such as Pleasantville and Mad Men share a critical engagement with the period they represent. The engagement is through the twin processes of identification and dissonance. The article describes this way of reviewing the past as retro representation. The article further explores the idea of retros as televisual memorials for the present, as they contribute to preserving memories of the represented period. Mad Men is examined as such a televisual memorial of the 60s.



Memory; Post‑war America; Retro; Mad Men

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